AETHIR
$4B FDV LAUNCH
Case Study
We designed their entire airdrop from scratch. Over 875,000 participants in the airdrop and launched at $4bn FDV
We product managed their Aethir Cloud Drop platform, including designing airdrop allocations, and helping with securing partner communities.

We also brought in communities/KOLS for node sales and assisted with activating KOLs.

670,600 badges collected, and 875,000 wallets connected

Grew Twitter from 400,000 to 850,000.
HELIKA
$0 TO $1M ARR IN 5 MONTHS
Case Study
Crescendo embedded 3 team members to build Helika's GTM from scratch — driving revenue, hiring, and brand presence at lightning speed.
Scaled revenue from $0 to nearly $1M ARR in under 5 months

Built marketing + BD teams from the ground up (incl. 60+ meetings at GDC)

Generated 10+ qualified B2B leads weekly

Grew Twitter to 219k impressions in 30 days with lead-gen content

Ran a sold-out GDC event + secured a CPO panel that helped close Azra Games

Built marketing infra, sales systems, SOPs, and a content creator program
Mentored the new CMO and trained the BD team on high-ticket sales
Result: Positioned Helika as the #1 web3 gaming analytics provider — now raising Series A.
Read More
NRN AGENTS
+271% TOKEN SURGE
Case Study
During our engagement with NRN, we focused on repositioning the project from a gaming narrative to an AI-first story, working closely with the founders on GTM, positioning, and token awareness.
Co-created the AI Agent Competition, driving a +271% token surge

Produced video + written content for the community and KOLs

Managed top-tier KOLs: outreach, vetting, coordination

Brokered partnerships (e.g., indie.fun)

Outperformed most AI/gaming projects in a tough market

Drove ecosystem activity and speculation

KOLs involved: Teng Yan, 0xJeff
Read More
YOUMIO
$1.5M TO $30M MCAP
Case Study
With Youmio, we helped reposition and scale their AI Agent, Limbo — turning around a challenging launch and driving significant market and community momentum.
Repositioned Limbo’s narrative and led GTM strategy
Grew valuation from $1.5M to $30M

Ran full-stack KOL campaigns across AI + web3 gaming verticals

Produced narrative-led content for social and comms

Secured organic support from top-tier KOLs

KOLs involved: 0xJeff, arndxt
Read More
IMX
4M+ VIEWS ON 𝕏
Case Study
Crescendo led weekly content strategy and execution, including:
A 4-week content calendar

Coordination with IMX + Studio 369

7 weekly tweets (with 3–4 videos & 3–4 images)

Copywriting for all posts

Blog posts and long-form articles
Crescendo also helped develop the Litepaper for Metalcore, contributing to:
Content structure

Copy editing

Asset creation

View Metalcore Content Examples
Read More
RONIN
70 PAGE GROWTH PLAYBOOK
Case Study
We worked with Ronin to build their flagship GTM resource — a deep-dive growth playbook built to accelerate every game launching on the network.
Produced an extensive GTM playbook after 4 months of research

Interviewed every major game on Ronin (Axie, Pixels, etc.)

Added insights from top games beyond Ronin (Gods Unchained, Project O)

Combined 25+ years of Crescendo founder experience into one doc

Collaborated with Sky Mavis teams (Growth, BD, Tokenomics)
Read More
GOGOPOOL
$100M FDV PROTOCOL
Case Study
To help GoGoPool become a leading voice in the AVAX ecosystem, we developed a targeted content strategy, built strong ties with Avalanche projects, and ensured consistent brand visibility.
Sourced 3 key marketing team members.
Interviewed and created trial tasks for the full-time content creator.
Created onboarding plan for full-time content creator.
Helped craft community strategy that's led to successful Twitter Spaces with 800+ listeners for a brand new project.
Coached team members on Twitter strategy, copywriting, community marketing, and Twitter Spaces strategy.
Read More
Let's Talk
Lock in a free strategy call so we can find ways to provide value to your business.
Free Strategy Call