Case Studies

AETHIR

$4B FDV LAUNCH

Case Study

We designed their entire airdrop from scratch. Over 875,000 participants in the airdrop and launched at $4bn FDV

We product managed their Aethir Cloud Drop platform, including designing airdrop allocations, and helping with securing partner communities. 

We also brought in communities/KOLS for node sales and assisted with activating KOLs. 

670,600 badges collected, and 875,000 wallets connected 

Grew Twitter from 400,000 to 850,000.

HELIKA

$0 TO $1M ARR IN 5 MONTHS

Case Study

Crescendo embedded 3 team members to build Helika's GTM from scratch — driving revenue, hiring, and brand presence at lightning speed.

Scaled revenue from $0 to nearly $1M ARR in under 5 months 

Built marketing + BD teams from the ground up (incl. 60+ meetings at GDC) 

Generated 10+ qualified B2B leads weekly 

Grew Twitter to 219k impressions in 30 days with lead-gen content 

Ran a sold-out GDC event + secured a CPO panel that helped close Azra Games 

Built marketing infra, sales systems, SOPs, and a content creator program

Mentored the new CMO and trained the BD team on high-ticket sales

Result: Positioned Helika as the #1 web3 gaming analytics provider — now raising Series A.

NRN AGENTS

+271% TOKEN SURGE

Case Study

During our engagement with NRN, we focused on repositioning the project from a gaming narrative to an AI-first story, working closely with the founders on GTM, positioning, and token awareness.

Co-created the AI Agent Competition, driving a +271% token surge 

Produced video + written content for the community and KOLs 

Managed top-tier KOLs: outreach, vetting, coordination 

Brokered partnerships (e.g., indie.fun) 

Outperformed most AI/gaming projects in a tough market 

Drove ecosystem activity and speculation 

KOLs involved: Teng Yan, 0xJeff

YOUMIO

$1.5M TO $30M MCAP

Case Study

With Youmio, we helped reposition and scale their AI Agent, Limbo — turning around a challenging launch and driving significant market and community momentum.

Repositioned Limbo’s narrative and led GTM strategy

Grew valuation from $1.5M to $30M 

Ran full-stack KOL campaigns across AI + web3 gaming verticals 

Produced narrative-led content for social and comms 

Secured organic support from top-tier KOLs 

KOLs involved: 0xJeff, arndxt

IMX

4M+ VIEWS ON 𝕏

Case Study

Crescendo led weekly content strategy and execution, including:

A 4-week content calendar 

Coordination with IMX + Studio 369 

7 weekly tweets (with 3–4 videos & 3–4 images) 

Copywriting for all posts 

Blog posts and long-form articles

Crescendo also helped develop the Litepaper for Metalcore, contributing to:

Content structure 

Copy editing 

Asset creation 

View Metalcore Content Examples

RONIN

70 PAGE GROWTH PLAYBOOK

Case Study

We worked with Ronin to build their flagship GTM resource — a deep-dive growth playbook built to accelerate every game launching on the network.

Produced an extensive GTM playbook after 4 months of research 

Interviewed every major game on Ronin (Axie, Pixels, etc.) 

Added insights from top games beyond Ronin (Gods Unchained, Project O) 

Combined 25+ years of Crescendo founder experience into one doc 

Collaborated with Sky Mavis teams (Growth, BD, Tokenomics)

GOGOPOOL

$100M FDV PROTOCOL

Case Study

To help GoGoPool become a leading voice in the AVAX ecosystem, we developed a targeted content strategy, built strong ties with Avalanche projects, and ensured consistent brand visibility.

Sourced 3 key marketing team members.

Interviewed and created trial tasks for the full-time content creator.

Created onboarding plan for full-time content creator.

Helped craft community strategy that's led to successful Twitter Spaces with 800+ listeners for a brand new project.

Coached team members on Twitter strategy, copywriting, community marketing, and Twitter Spaces strategy.