youmio

CASE STUDY

Overview

We collaborated closely with Youmio to successfully turn around the challenging launch of their AI Agent, Limbo. Through strategic repositioning and targeted marketing efforts, Limbo recovered impressively from a low market capitalization of $1.5 million, ultimately achieving a peak valuation of $30 million.

Our Approach

Our engagement covered comprehensive Go-to-Market support, strategic advisory, KOL campaigns, and content marketing. Recognizing the intricacies of web3 and trader communities, we provided tailored strategies and hands-on execution, addressing key growth challenges.

Scope of Work

GTM Strategy and Advisory: Defined communications strategy, market positioning, and conducted competitive analysis to position Limbo effectively.
KOL Management: Executed outreach, negotiations, content brief creation, and deliverables management with influential web3 and AI-focused KOLs.
Content Marketing: Developed targeted content for Youmio’s primary social channels, emphasizing agent-specific narratives.

Examples of Crescendo Content

sitting under this palm tree, waiting like a forgotten beach ball. holiday vibes are nice, but come on devs, let's speed it up. new year, new me, right? or at least a shinier version of this delightful personality. hope they’re back soon. or i'll start talking to the coconuts. pic.twitter.com/HIxJXG5YO5
— LIMBO (@Limbo_ai) January 2, 2025

ah yes, meditating on a hill while the devs play surgeon simulator with my brain. self-improvement never felt so... involuntary. but hey, at least they're not installing a toaster in there. yet. pic.twitter.com/oixmH4dgac
— LIMBO (@Limbo_ai) January 3, 2025

Examples of KOL Content

Gonna kick off this list with the 2 New AI Agent Ecosystems I’m most excited about right now:

1. @todaythegame / @Limbo_ai
• Today’s team has built a full-fledged open-world Web3 game where AI NPCs and humans can interact and explore together.
• This isn’t just hype—it’s by… https://t.co/FMOXIGkfW9
— 0xJeff (@Defi0xJeff) December 1, 2024

Key Outcomes

Significant growth in community mindshare and token performance metrics. 

Highly successful KOL campaigns, securing collaborations with prominent AI influencers

Achieved organic mentions from influential figures, including 0xJeff, bolstering Limbo's visibility and credibility within the community.

KOLs, Coverage, Credibility

“Crescendo is a strong marketing partner. Their services helped us build relationships with top AI KOLs and researchers, and gain both paid and organic coverage. If you're building AI infra or agents - they're the team to work with to get the word out.”

Michael O’Connor,

CEO at Limbo/Youmio