Immutable

CASE STUDY

Immutable has several games that it co-publishes with 3rd party game studios. These are considered their flagship titles.

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Crescendo was brought on-board to provide ongoing Content Marketing and KOL support for these flagship titles as they launched their tokens and TGE. The first of these games to launch a token was Metalcore.

KOL Management

Metalcore was looking for end to end management of content creators for the Metalcore token launch campaign. This included discovery, outreach (including meetings), negotiation, contracts, payments, & recap/KPI reporting.

Discovery

Identified 40 web3 gaming KOLs with relevant content. Narrowed it down to the best 15.

Outreach (& Meetings)

Set up meetings with each KOL to determine fit, potential value, and availability.

Negotiation

Negotiated pricing with each KOL to ensure budget alignment.

Contracts

Drafted and finalized NDA and Service agreements with each KOL.

Payments

Handled all payments on behalf of Immutable promptly and securely.

Recap/KPI Reporting

Created a thorough recap on all deliverables, ensuring transparency and accountability.

Content Marketing

Crescendo managed the full scope of content marketing for Metalcore’s token launch, including content planning, social media posts, video production, and blog posts, resulting in a successful player beta and token launch.

Calendar

Planning each 4-week content calendar & associated content.

Marketing

Coordinating with the IMX marketing team (and co-publisher).

Twitter (𝕏)

Creating 7 tweets per week with media assets to post on 𝕏.

Videos

Usually we'd create about 3-4 videos per week + 3-4 images.

Blog Posts

We'd create monthly blog posts and long form content.

The Success

We played an integral role in the content, player betas, & MCG token launch.

Content Work

In addition to the social content, Crescendo prepared a significant portion of the Litepaper including:

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Content Planning
Editing Copy
Asset Creation

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Resources:

Litepaper

Additional Content

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Core to the Launch Rollout

"It has been a pleasure working with Crescendo to operationalize our content marketing for the token launches of our co-published game titles. They have been an integral part of the roll out for the player Betas and the launch of the MCG token for Metalcore."

Nigel Lee,

Head of Marketing Ops Immutable