Helika Engagement Case Study
Done in collaboration with Builder Capital, Helika had zero marketing presence on Twitter or LinkedIn before engaging with us. The Marketing and BD team also was non-existent.
Our approach was to first build a strategy, and then execute upon that by building a strong in-house team and systems. This meant 3 members of the Crescendo team being embedded into the Helika organization.
The Crescendo team worked with Helika for 4 months, here’s some of the growth.
Strategic Focus
We identified a web3 gaming analytics opportunity, this later became Helika's focus.
Team Development
Hired 2 out of 3 BD team members; booked 60 meetings at GDC.
Revenue Growth
This one's our favorite: we helped scale revenue to almost $1M ARR in under 5 months.
Funding Progress
On track to raise Series A based on top project success and strong revenue (within 6 months)
Social Media Impact
Their Twitter: 219k impressions in 30 days, focusing on lead-generating content.
Marketing Success
We ended up generating around 10 high quality B2B leads on a weekly basis
Other Areas of Success
• Built out marketing infra and team- including content creator program with 8 top notch content creators that's generating qualified game studio leads.
• Built marketing and sales systems along with SOPs.
• Helped organize sold out event at GDC (Eclipse game night) and secured their Chief Product Officer a panel that generated a massive number of tier a game studio leads (which helped them close Azra games).
• Sourced and Interviewed 30+ marketing and BD candidates to build BD and marketing team, and helped hire multiple team members.
• Mentored the CMO we decided to hire and trained him on how to approach high level strategy.
• Worked closely with BD team to support them with sales collateral and content to help close large contracts.
In summary, Helika was able to scale their go-to market significantly faster than they would otherwise. In just a matter of months, Helika was able to build massive momentum on the go-to market side which helped establish them as the number #1, Web3 gaming analytics provider in the market, and is now allowing them to raise a series A.
From Zero Marketing to $1M ARR in Just 5 Months
"[They have] been instrumental in kick starting our go-to market, including building our marketing and BD team, leading strategy, refining our market message, sourcing content creators, and building key systems. They freed up large amounts of my time as the CEO which allowed me to focus on enterprise sales, product, and engineering."
Anton, CEO of Helika