We launch and scale multi-billion dollar protocols

Crescendo drives web3 innovation through expert marketing strategy, influencer collaborations, and community development- empowering projects to lead the narratives.
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Don't just take our word for it

"It was a very intensive and immersive kind of working relationship"
  • Drove tailored recruitment strategies
  • Gained day-to-day operational insights
  • Established immersive working relations
From Zero Marketing to $1M ARR in just 5 months
[They have] been instrumental in kick starting our go-to market, including building our marketing and BD team, leading strategy, refining our market message, sourcing content creators, and building key systems. They freed up large amounts of my time as the CEO which allowed me to focus on enterprise sales, product, and engineering.
Anton Umnov,
CEO at Helika
How NRN Agents Skyrocketed +271% with a Narrative Pivot
Crescendo has been a key marketing partner, playing a significant role in our recent success in the market. Their deep expertise and strong network in the AI and AI agent space have been invaluable.Beyond managing our KOL campaigns and supporting content marketing, they’ve provided critical strategic guidance, helping us navigate the market and refine our go-to-market approach.
Wei Xie,
Co-founder at NRN Agents
875K Users, $4B FDV: How Crescendo Powered Aethir’s Airdrop Success
Crescendo has been a great partner to Aethir and were a key partner in our launch. They led our Cloud Drop campaign (800k participants and grew our twitter by 450k), helped bring in key KOLs and communities for the node sale, and provided valuable help on shaping narrative.
The Crescendo team are excellent strategists and at equally at executing. We highly recommend working with them if you're a protocol looking to go to market
Daniel Wang,
CEO at Aethir

who

WE ARE

Shash Singh, CMO

Shash is an experienced growth marketer and multi-startup founder. With 2 successful exits under his belt (Linx Digital and ReferralOS), his last marketing agency was generating over $1.5M ARR.  He has generated over $80 million in revenue for customers.

Wesley Anderson, COO

Wesley was an early adopter of web3 gaming. He is one of the core members at WolvesDAO and a thought leader in the space.


Wesley sits on the board for several publicly traded companies, recently raising over $15M in funding. In his spare time he has monetized 3 Youtube channels with over 2 million lifetime views.

Services We Provide

GTM Strategy and Fractional CMO

Breakout roadmaps, not boilerplates.
We reverse‑engineer momentum—starting with narrative creation, competitive analysis, and research to hear the market’s unfiltered voice. Building launches and traction that feel inevitable. That’s why clients like Aethir, Sky Mavis, and Immutable trust us.

Content Marketing

Signal‑first storytelling that converts
Threads that trend, long‑form that converts, shorts that loop—every asset is crafted with your product’s raw differentiator, then recut for each attention span. The outcome is social traction that conveys authority and credibility

 KOL & Creator Activations

Influence without the influencer cringe
We use a variety of tooling to gauge influence and engagement depth before a single DM is sent. We then craft collabs that add value instead of mindless content You get long-term partnerships with influencers that fit your product best.

Community & Partnership Flywheels

Build the room, then invite the right neighbours
We treat community like product: roadmap, feature releases, and retention loops turning lurkers into contributors. The endgame is an ecosystem that compounds and a partner pipeline you couldn’t cold‑email your way into.
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